Designed by U
A collection of pattern and product design created at U Brands—A stationery brand that elevates everyday items through print and design. I have been able to exercise my hand at creating a variety of patterns that suit different customers. From the “Target Mom” to someone who just wants a fun and bright time, I’ve tackled it all. Come explore some of my works at U Brands that you might’ve seen in-store!
Life is Sweet Magnets
A fun back-to-school collection of TPR (Thermoplastic Rubber) magnets featuring summer icons to bring some life to any magnetic surface! Sold into Walmart for two cycles as well as a variety of grocery channels. Original designs include: Slushie, Flamingo Floatie, Rainbow, Cactus, and Frozen Yogurt. Remaining designs were recolored by me, originally designed by Nick Marquez.
Moroccan Monochrome
This print was inspired by Moroccan and Spanish tiles that have made a huge comeback in modern homes and decor. A monochromatic palette elevated with ornate florals and geo illustrations. These items were featured in our grocery channels, Amazon, and Walmart.
Precious Petals /
Freshly Sliced
A fruit + floral pattern assortment that simply is precious! Soft floral forms and fun and juicy fruit patterns create a fun and fresh feel to the products it gets applied to! These items had their exclusive debut, in-stores, at Target.
Geo Brights @
Target
A collaborative project for a low-focal Target endcap.
The patterns were created by me in 2021 and was repurposed to be applied to products across multiple categories for this low-focal. A bright design that will help make your WFH life a bit more exciting!
This collection includes Paper Goods, Writing, Desk Organization, and Dry Erase Boards. Below are the items using the patterns I designed in the refreshed color palette exclusive at Target. Products rendered by Taylor Christenson and Christine Cheung.
See more here!
Calming
Contours
A subtle yet sophisticated pattern that’s a neutral lover’s dream. Simple, imperfect shapes and lines combine with rich earth tones to create a pattern assortment that’s sooo in right now. Catch these in the wild at Walmart!
Patterns by me, product application by:
Sarah Cuadra — Paper Goods & Filing
Stationery Sets &
Office Accs.
Need to liven up your stationery corner? Check out these darling stationery items and magnets I made for Target! Geo tangram magnets and gold bug magnets were conceptualized and 2D rendered by me, and modeled and 3D constructed by industrial designers Aki Barber and Ben Ho. They did the heavy work on those magnets!
Novelty
Chalk Sets
Novelty chalk pieced I designed for U Brand’s sub brand—U Play. These were sold to the Canadian market in these fun chalk + bubble sets! It was a fun challenge to design a 3D item and provide specification files for production.
Additional
Patterns
Remaining print and patterns I’ve designed at U Brands. Below will showcase these pattern designs on both production items as well as conceptual mock up renders.
Patterns by me, product application by:
Sarah Cuadra — Paper Goods & Filing
